Thursday 12 November 2015

Wrestlemania: From The Closed Circuit to The Global Phenomenon

Wrestlemania Atmosphere ( )
This annual event has a lot of nicknames, "Grandest Stage of Them All" "The Showcase Of The Immortals", The Show of Shows". This is Wrestlemania. An annual event of Professional Wrestling or  nowdays called Sport-Entertainment. this is one of the most spectacular sporting event of all, the important event for The Professional Wrestling itself and become "The Super Bowl", "The Kentucky Derby", "The Daytona 500", "The Wimbledon" of Sports Entertainment.
On the recent time, Wrestlemania has submitted  its legacy in the top Five Sporting Events/Brands which have a great Value and produce millions of dollars alongside NFL Super Bowl, Summer Olympic, Winter Olympic and FIFA World Cup according the trusted financial magazine "Forbes". The Recent Wrestlemania, Wrestlemania 31 in San Francisco Bay Area created brand value until $ 170 Millions.
The Question is; How can this Unlikely-Sports (Scripted, Booked) event equal the bechmark of "pure" Sporting events, event defeat Boxing and MMA (Fighting and Brawl sports) in creating a "Brand Value" ?