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©WWE
WWE Brand Extension: Some of the Keys for Moving Forward instead of Moving Backward
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WWE had decided to yet again splitting their two major show Raw and Smackdown as WWE giving their broadcast license to USA Network for both Raw and Smackdown. This broadcast license especially for Smackdown gives the major impact for the 'B' show of WWE. Smackdown now is having a promising future at least its rating will rise up.
WWE capitalize that moment, now WWE want the extend their show into equal position for both Raw and Smackdown. But, is this the best decision for the company ? is this a backward movement or forward movement for the company ?